focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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Responding directly to community feedback from focus groups and events, REFY has remastered the formula to eliminate white residue while delivering 12 hours of clinically-proven, sculpted hold. Angela Lei, Forbes.com, 4 Apr. 2025 While many other brand awards are given by committee or by focus groups, the Newsweek/BrandSpark Trusted Product Awards come directly from customers. Josh Hammer, Newsweek, 19 Mar. 2025 Mulaney may have cracked that the name change came after focus groups showed audiences didn’t like LA, but nothing else about the show felt focus-grouped or planned with mass appeal in mind. Alison Herman, Variety, 13 Mar. 2025 Companies can run focus groups and track trends to gauge AI readiness. Lisa Snyder, Forbes, 18 Feb. 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 18 Apr. 2025.

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